A Purdue Icon Since '82


Who we are in a nutshell:

The Den is an iconic landmark within the Purdue University community that has been serving students and alumni since 1982. Located within easy walking distance from campus, it has something for everyone: university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies and more. The most notable item, of course, is the famous “Den Pop” which has become an integral part of the Purdue experience among Boilermakers, both on campus and around the globe.


History, according to us:

Prior to the Den's conception in 1982 nothing all that notable really happened...aside from Purdue's founding in 1869 (ayy) and Neil planting our banner on the Moon (your move IU). However, if you go back far enough, most of the area is still a bunch of corn fields. And if you go back even further, it's just a bunch of fields with less corn and a few dinosaurs.

But in all seriousness, the Den grew out of some humble beginnings...

In the 1980s, we looked a whole lot different. This was the decade of leg warmers, synthesizers, big hair, and boom boxes. A time when MTV actually played good music and when people spent hours playing with a multi-colored puzzle cube. The internet wasn't really much of a thing yet since Al Gore hadn't invented it yet. Smart phones were the size of bricks and just as useful. Our current owners weren't even born yet and no one honestly remembers much from this time.

In the 90s, we sold beanie babies (the fidget spinners of stuffed animals) and our Spotify playlist was an entire aisle of CDs (small, shiny frisbees you used to stick in your computer). Unlike the comfort colors we have today, most of our Purdue themed clothing items came it various stunning shades of white, beige, and grey.

In the early 2000s, we hosted playmates (we'll miss you Hef) and we became a drive-thru...by accident. Other than that and surviving Y2k, everything else was pretty chill.

And yeah, that's about it.

50 shades of...white

50 shades of...white

...and you thought we were kidding about the drive-thru...

...and you thought we were kidding about the drive-thru...


What some people are saying:

Bangert: Countdown to a new Chauncey Hill Mall begins near PurduE     May 15, 2018

Long-awaited plans for Chauncey Hill Mall, a property suddenly surrounded by cranes putting up high-rises in West Lafayette’s Village area, should start coming together this summer. This week, officials from Trinitas, a Lafayette-based developer, met with city leaders and the two dozen retail tenants in the elbow-shaped strip center three blocks from Purdue University, to outline a set of public planning sessions in July to help guide what will replace Chauncey Hill Mall, a near-campus staple since 1979.



The next step in the city's new downtown     October 2, 2017

Three buildings in West Lafayette’s downtown will be seeing a change of ownership to keep them up-to-date with the new changes coming to State Street. The abandoned building on the corner of State Street and Northwestern Avenue is one of three buildings that will see changes. The second is the Chauncey Hill Annex, where Jimmy John’s and AJ’s Burgers & Beef are, and the last is the Chauncey Hill Mall, the strip mall including the Discount Den, Taco Bell and more.



Purdue graduate opens doughnut shop on Chauncey HilL     August 21, 2017

WEST LAFAYETTE, Ind. — There are a lot of late night food options for Purdue University students around campus. Cheesy slices, burgers and milkshakes abound. Now you can add doughnuts to the list. Hammer Donuts opened Thursday at Chauncey Hill Mall, inside the Discount Den.



Discount Den Changes Hands     May 23, 2017

LAFAYETTE, Ind. — The Gold Pearl, The BGR and the All American Marching Band are just a few of the Den Pop varieties offered by the Discount Den, a convenience store just off campus from Purdue University.